Nationwide Financial
Making the complex, simpl(er)
Creative lead for all five divisions of Nationwide Financial: Investment Management, Corporate Solutions, Life, Annuities and Retirement.
As CD/AD, I co-led the creative team to concept, design, and deliver high-volume, timely B2B content—email systems, social assets, sales tools, infographics, and thought leadership. Working closely with the NW brand team, we built cohesive, smart, visually impactful content for financial advisors and fund managers—positioning Nationwide as a leader in the industry.
Coming soon!
Plan for a Long Life
(Client approved rough cut will be finished 6/25)
Nationwide’s attempts to sell its Protected Retirement Income solutions were failing because they were overcomplicated. We focused on the end benefit: if you live a long life, you risk running out of retirement income unless you plan for it.
