Florida Blue
Keep Shining
With awareness declining and skepticism rising, Florida Blue needed to prove it was about people and not just profits. We focused on what sets them apart—authentic stories of employees going the extra mile for members. By highlighting real acts of care, we helped Florida Blue reconnect with its community and remind Floridians that no one is better equipped to help them shine.
New beginnings
Ed had a double lung transplant at age 70.
Ed Year 2
Good chi
Yuet navigates work, life and Medicare after her husband is diagnosed with dementia.
From 1 to 10,000 steps
Rita loses 70 pounds and takes back her health.
And her life.
Rita Year 2
Miami School for the Blind
FB Grants support these ambitious students.
Food is Medicine
HEBNI transformed a former transit bus into a mobile grocery store, bringing fresh produce to food deserts across Central Florida.